Bio

MA Peter Šagát, PhD. / Peter Susan Sagat

 A consultant, lecturer, university teacher, consultant, performer and producer in the field of marketing and art communications. In addition to the primary professional focus on the area of marketing in the fashion industry is characteristic his own comprehensive holistic range of areas. 
Specialization also in the field of art and visual communication (visual and cultural studies) as well as the general issue of social marketing, especially sustainable lifestyles and development (corporate social responsibility, crisis marketing, marketing communication in the field of human rights, food safety etc.). Special focus is also concentrated in the field of gender studies and queer culture.
His primary marketing and communication activities in the fashion industry are more closely focused on the "agenda setting" of current social phenomena carried out just by the elements, tools and techniques related to the field of fashion as widely accepted and evocative media. The key-point is also focus on fashion activities in the context with sustainable development and art comm. 
In his own approach he used to combine unconventional forms with meaningful content.

 

2017 - present

NEW ALIENS AGENCY  - founder, lecturer and trend-forecaster

forecasting eyesight agency in continuously alienating world based in Prague, CZ. Signalling / trendwatching / forecasting / scenarios. Trendsetting agency and platform including casting agency and prodcuction capacities, lecturing and conculting, live action events and experimental sets, trendkits and visions*

HYPE events - performative lectures - monthly events dedicating to day-to-day actions,news and moves on global postcontamporary markets nowadays

 

2013 - present

Fashion, visual and art communication, sustainability and queer issues

Consulting, lecturing, supervision, performing and production of events, seminars, lectures, workshops and personal assistance in the fields: fashion marketing and PR, visual communication (mainly fashion and graphic design, typography and styling), social marketing and socially responsible communication and sustainability issues


2015 /2016 / 2017 / 2018 Projects


2017 - present

NEW ALIENS AGENCY  - founder and trend-forecaster

forecasting eyesight agency in continuously alienating world based in Prague, CZ. Signalling / trendwatching / forecasting / scenarios. Trendsetting agency and platform including casting agency and prodcuction capacities, lecturing and conculting, live action events and experimental sets, trendkits and visions*

Fucking X Hearts

performative lecture about state of being, autonomy of being, individuality of being, independence of being, freedom of being as an absolute free entity in this world...

november 2018, klub FAMU, Prague

Alien Female Body Raw Meat

experimental speech performative flow dedicated to culturally alienated female body reagarding postcontemporary perspectives (postporn / new avatar bodies / human tech fairytales / new mutants feat. predators). 

-Art/fashion communications. -as part of 4th year of Festival of Naked Forms/Prague, August 2018

Tension Relay

Posthuman tension, Invasion of Love, identity research, reclaiming emotions, reinvention of love, Army of people, we are all heroes, our feelings are political...
Darina Alster in cooperation with PXS, Jakub Ra and Army of people, Ida Elastic, technicall support Andrej Boleslavský.
Innert Invasion of Love is manifesting through action outside. No place for fear. We are creating our next body from our current emotions. Love is our feed. 
Performance is our common prayer for civilisation. The Power of Chaosu re-creating life. Including live-set of Ida  Elastic and exhausting performative presentation by PXS. Army of people will through move, rituals, words and different objects embody past future and present identities.
For Darinu Alster the basis is icon-gram-image repeatedly activating like slowly prayer for living core remain, which has self-recreating capabilities even after whatever crisis or catastrophy.Performers and Observers, gallery atendees will be part of this image. They could also rewalking and activating this image as labyrinthian sigil.
Against world destruction We Stand Magic. Magic is everyday-presence. Its important not to get fear. Honour the life and live the love fully aloud.Fear creates hate. Love transconnects.. 
We the people are at the base also spiritual beings. Entrance of spirit into the flesh is transmission form 5D into the 3D space. Time is the tool of the body. Gender is restrictive. With Tensin in a society we are balancing by art. Love at the edge of a pain spreading our soul into the whole world. The Place is becoming sanctuary even darkroom.

Pragovka,Prague

69 ACID LOADED

experimental psy-sexual performative set / psychedelic sound: Ida Elastic / performers: aliens nakedness / a lot of smoke / unbreathable air / moisturizing
arousing 69 senses acid loaded 

korpus.,Prague

We Are All Beautiful Freaks

Performative lecture in cooperation with dj KTVA. about diversity and otherness of performers,artists,indetities-individualities or collectives which rule and influence current postcontemporary culture and whole world within and bring firelight, inspirationt and courage to the world for all who are afraid of pr cannot behave like they wish. Visually-impressive talk interliked with metatags contexts and manifestations of current statements defining through demonstration of another-anew-insane-everyone's beauty***

0official side event of Prague Pride Parade 2018 .

korpus. Prague

Justyna Gorowska: 69

Creating original concept and basic axis of performance for the residence of reputable polish artist Justyna Gorowska in cooperation with New Aliens Agency and SOTC. It accents transconnection of identities, genes, connections and fellowships of living entities and nature, isolation and intervention, integration and infiltration, existence of man in a space and mutual bonds. Justyna Górowska in cooperation with PXS, Izabela Koczanowska, New Aliens Agency (Albert Póda, Zeynab Gueye, Gertie Adelaido, Jaspit Spitzner, Natálie Pešková, Katarina Kadijevic) and SOTC (Sperm on the clothes).

SWOW: New Aliens x Digital Naive x FAMU

Performance of actual identities exposed through bodies in a living mass/fluids/matter, sound vibrations and textual manifesting. gallery Holešovická Šachta, Prague.

New Aliens Exposure 

Official show of New Aliens Agency and its community.

Performance New Aliens will focus on the community of people as a redefined strategy in contemporary art. Because the agency brings together all things, community of people, art projects and commercial modeling agency.

Národní Galerie v Praze (Prague National Gallery), Prague

Art Stunt

performative lexture dedicated to current art communications - manifesting decoding magic chaotic art zeitgeist

Famu,Praha

SOTC opening performance and screening

Performance a exhibition happening in New York on invite Czech Center New York. Performance and manifestation of trans-fashion label SOTC(Sperm On The Clothes) : SOTC is a Prague based label founded by Jakub Ra and Michaela Mazalová. The main idea is to lead continuous discourse on topics within the current fashion industry, linking fine art and aesthetics of the body. Combining less concept more intuition. Energy which cannot be defined. Chaos.

Czech Center New York, New York

No Answers!

pxs trendsetting metatagging flow. Trendsetting set composed and radiated complex of spectral societal and environemntal entaglement trends and tendecies, evolutionary paths and forward shifts.

Fashion Event Dotek, Brno, CZ / FAMU, Prague, CZ

Escape

λ. First kick-start event of the all-daylong platform Fashion Event Dotek 2017. In section happenings. First and apocalyptic performance will blow you to the very real and always important world: bounded forces of relationships in anypresent times in chaos in madness of radiancy, which perforates us constantly... Because what is happening, is happening inside us...
PXS x Body Design Studio FaVU, Brno
Natálie Pešková, Monina, Katarína Krahulcová a Jakub Ra
sound: Ida Elastic

Tension X

postapocalyptic feministic mythical performance dediacted to the new year, new openings and new politics in bond with Darina Alster 

EXIST16 Graduate Fashion show
project supervision
Supervision and coordination of Graduate Fashion Show of ADO - Fashion Design Studion at Tomas Bata University in Zlin, CZ.

EXIT15 Graduate Fashion show
coordinator, project manager, art director
Production and coordination of graduate fashion show of Fashion Design studio at Tomas Bata University in Zlin, Czech Republic. Art direction and setting of unconventional fashion show sitauted in specific postcommunist interior of Dum Umeni in Zlin, Czech Republic.

 

2013/2014 / Projects

Fashion LIVE! Slovak Fashion Week Initiative

speaker, moderator, organiser

Organization and Managing Fashion talks as part of official schedule during Fashion LIVE! Slovak Fashion Week Initiative in Bratislava, Slovakia. Official page of the project: http://www.fashionlive.sk


Fashion + Communication

founder and project coordinator

Project focused on education and supervision of professional seminars from fashion marketing, PR practices and communication agenda in the field of fashion industry. Project is ntended to students, emerging designers, graduates and people, which are planning to work as fashion marketing consultants, buyers, fashion journalists, fashion critics, curators, stylists or merchandisers on a professional level in Slovak republic. The main goal is creating starting community of professionals via supervising, lecturing and leading regular workshops, seminars and lectures starting in january 2014 including common team-works from start points to production, brainstormings, presentation and communication support service, media and public relations regarding follow-up proposals and strategies.

 

2013 / Projects

Creative Fashion Marketing

external consultant

- supervising fashion marketing theory and practices


This project is based on cooperation between students of fashion design and marketing communication.

 

2013 / Projects

343 Fashion Show

project coordinator / managing producer

production and coordination of the fashion graduate show 2013 for 343 fashion studio at Academy of Fine Arts and Design in Bratislava, Slovak Republic. Untraditional and eclectic concept regarding special place and conditions (The Music hall of Bratislava Castle).

 

2013 / 2014 / 2015 / 2016

Department of marketing communications at Faculty of Multimedia Communications at Tomas Bata University in Zlín /Czech Republic

Fashion Design Studio (ADO) at Tomas Bata University in Zlín / Czech Republic

lecturer, consultant specialist, supervisor

Fashion marketing, Conceptual design and branding lectures and workshops


2012 / 2013 / 2014 / 2015 / 2016

Department of marketing communication at Faculty of Arts at Comenius Univesity in Bratislava /Slovakia

lecturer, consultant specialist

Fashion marketing and Social agenda setting lectures


2014

The Academy of Media in Bratislava /Slovakia

lecturer, consultant specialist

Marketing, Strategic communications, New Media and Cross Media marketing lectures, student consultancy


 

2012 / 2013

Slovak Fashion Council

lecturer

fashion marketing and sustainable fashion lectures and consulting

 

2012 / 2013

AGENDA

creative director, coordinator and curator

Visually specific project and NGO titled AGENDA is a multi-thematic multilingual project focused on social and environmental awareness of young people, monthly dedicated to one particular theme like food consumption (4-6/2012), environmental issues (7-8/2012), cosmetics and bodycare (9/2012), addiction (9/2012), philosophy and spirituality (10-12/2012), beauty (1/2013), love (2+7/2013), fashion (3-4/2013) and gender (5-6/2013) >according: select a month in archive

 

2011

Beyond Berlin

consultant, copywriter, event-marketing and PR assistant

Team member of the production agency Beyond Berlin based in Berlin/Germany focused on support and development of Sustainable fashion industry segment. Organising and production of ethical fashion trade GREENshowroom in cooperation with parisian Ethical fashion show and conference Beyond Fashion Summit about sustainable fashion.


> beyondberlin.com/en


> green-showroom.net/


> beyondberlin.com/summit

 

2010

Comenius University Centre for continuing education in Bratislava / Slovakia

lecturer

Social marketing lectures and workshops

 

2007

Peek & Cloppenburg

visual merchandising and design manager

Head of visual merchandising and design multibrand stores department for slovakian houses. Team-management, budgeting, visualisation and design retail strategies

 

2005

Relax Fantasy

supervisor, graphic designer, marketing assistant

graphic design, supervision and marketing strategies

 

2004

AD Style

ideamaker, supervisor, graphic designer

creating corporate identity and communication strategies, supervision of look-books, catalogues,
styling and conceptual kits

 

EDUCATION

field: Mass-media studies

specialization: Marketing communication

Constantine the Philosopher University (PhD.)

III. degre - Doctor of Philosophy (PhD)

founder of the subject Fashion Marketing as academic discipline and research in terms of Slovak academic practises, especially for graduates in the marketing communication fields


social and fashion marketing research and publications

dissertation title: Prosocial aspects of marketing communication in the fashion industry


Publications:

Academic:

Prosocial aspects of marketing communication in fashion industry (2012) / dissertation

Appeal adressed to Slovak consumer in the field of fashion and clothing industry (2011) / case study

Unconventional communication of the label Maison Martin Margiela (2011) / case study

Prosocial role of new media in marketing communication of fashion industry. Project "Political fashion" (2010) / Content analysis and case study

Visual substance of current hispanic culture in marketing communication of selected fashion label (2010) / cultural research and interpretation

The Importance of gender and sexual differentiation in fashion marketing (2010) / Marketing research and analysis

Consequences of visual communication of fashion marketing. An urge for a new solutions (2009) / Academic paper reflection 

Poetry:

PALE SUSAN - TEXTY / experimental set of poems and short-stories based on sexuality, death and gender issues

Articles:

Bodies of imagery nowadays / Telá obrazov súčasnosti, published on femag.cz

Postapocalypse, Postexistence and Postperspective / Postapokalypsa, postexistencia a postperspektíva, published on femag.cz

currently writing business articles for B2B magazine Fashion Retail /publisher: press21 (czech market)

collaboration with queer zine ADD

Performances:

Fucking X Hearts

performative lecture about state of being, autonomy of being, individuality of being, independence of being, freedom of being as an absolute free entity in this world...

klub FAMU, Prague

Alien Female Body Raw Meat

experimental speech performative flow dedicated to culturally alienated female body reagarding postcontemporary perspectives (postporn / new avatar bodies / human tech fairytales / new mutants feat. predators). 

-Art/fashion communications. -as part of 4th year of Festival of Naked Forms/Prague, August 2018

Tension Relay

Posthuman tension, Invasion of Love, identity research, reclaiming emotions, reinvention of love, Army of people, we are all heroes, our feelings are political...
Darina Alster in cooperation with PXS, Jakub Ra and Army of people, Ida Elastic, technicall support Andrej Boleslavský.
Innert Invasion of Love is manifesting through action outside. No place for fear. We are creating our next body from our current emotions. Love is our feed. 
Performance is our common prayer for civilisation. The Power of Chaosu re-creating life. Including live-set of Ida  Elastic and exhausting performative presentation by PXS. Army of people will through move, rituals, words and different objects embody past future and present identities.
For Darinu Alster the basis is icon-gram-image repeatedly activating like slowly prayer for living core remain, which has self-recreating capabilities even after whatever crisis or catastrophy.Performers and Observers, gallery atendees will be part of this image. They could also rewalking and activating this image as labyrinthian sigil.
Against world destruction We Stand Magic. Magic is everyday-presence. Its important not to get fear. Honour the life and live the love fully aloud.Fear creates hate. Love transconnects.. 
We the people are at the base also spiritual beings. Entrance of spirit into the flesh is transmission form 5D into the 3D space. Time is the tool of the body. Gender is restrictive. With Tensin in a society we are balancing by art. Love at the edge of a pain spreading our soul into the whole world. The Place is becoming sanctuary even darkroom.

Pragovka,Prague

69 ACID LOADED

experimental psy-sexual performative set / psychedelic sound: Ida Elastic / performers: aliens nakedness / a lot of smoke / unbreathable air / moisturizing
arousing 69 senses acid loaded 

korpus.,Prague

We Are All Beautiful Freaks

Performative lecture in cooperation with dj KTVA. about diversity and otherness of performers,artists,indetities-individualities or collectives which rule and influence current postcontemporary culture and whole world within and bring firelight, inspirationt and courage to the world for all who are afraid of pr cannot behave like they wish. Visually-impressive talk interliked with metatags contexts and manifestations of current statements defining through demonstration of another-anew-insane-everyone's beauty***

0official side event of Prague Pride Parade 2018 .

korpus. Prague

Justyna Gorowska: 69

Creating original concept and basic axis of performance for the residence of reputable polish artist Justyna Gorowska in cooperation with New Aliens Agency and SOTC. It accents transconnection of identities, genes, connections and fellowships of living entities and nature, isolation and intervention, integration and infiltration, existence of man in a space and mutual bonds. Justyna Górowska in cooperation with PXS, Izabela Koczanowska, New Aliens Agency (Albert Póda, Zeynab Gueye, Gertie Adelaido, Jaspit Spitzner, Natálie Pešková, Katarina Kadijevic) and SOTC (Sperm on the clothes).

original text for performance:

WELCOME TO THE WORLD OF 69.

HUMAN MESH, FOLDING ORGANISMS, INCORPORATED FLESH.
BIO HACK THE SPACE WITH YOUR BODIES. MAKE IT FLUID. MAKE IT WET AND STICK. WE SEE WITH OUR MOUTHS. WE CREATE WITH OUR MOUTHS. JOIN US WITH POLITICAL BIOMOLECULAR SPIT!
PERPETRATE, PERMUTATE, PERFORATE. INVADE.
REMOVE YOUR BIOCODES OUT OF POLITICAL CONTROL. EMBRACE THE SOCIALLY PERCEPTIBLE LANDSCAPE OF LIVING LIQUIDS.
DIY DNA EXTRACTION, DNA HARDRIVE, DNA DATA STORAGE. TAKE A DNA SHOT. GET TASTY LIKE A NAKED GENETICALLY SLUT.
WE ARE MOLECULES AND COUNTRY WITHOUT BORDERS. MULTI-GENDER-HUMAN DUST. FLESHY DUST, GLOWING DUST.
THE AGE OF ENTANGLEMENT. THE AGE OF MUTATION. THE AGE OF 69.

SWOW: New Aliens x Digital Naive x FAMU

Performance of actual identities exposed through bodies in a living mass/fluids/matter, sound vibrations and textual manifesting. gallery Holešovická Šachta, Prague.

New Aliens Exposure 

Official show of New Aliens Agency and its community.

Performance New Aliens will focus on the community of people as a redefined strategy in contemporary art. Because the agency brings together all things, community of people, art projects and commercial modeling agency.

Národní Galerie v Praze (Prague National Gallery), Prague

Art Stunt

performative lexture dedicated to current art communications - manifesting decoding magic chaotic art zeitgeist

Famu,Praha

SOTC opening performance and screening

Performance a exhibition happening in New York on invite Czech Center New York. Performance and manifestation of trans-fashion label SOTC(Sperm On The Clothes) : SOTC is a Prague based label founded by Jakub Ra and Michaela Mazalová. The main idea is to lead continuous discourse on topics within the current fashion industry, linking fine art and aesthetics of the body. Combining less concept more intuition. Energy which cannot be defined. Chaos.

Czech Center New York, New York

No Answers!

pxs trendsetting metatagging flow. Trendsetting set composed and radiated complex of spectral societal and environemntal entaglement trends and tendecies, evolutionary paths and forward shifts.

Fashion Event Dotek, Brno, CZ / FAMU, Prague, CZ

Escape

λ. First kick-start event of the all-daylong platform Fashion Event Dotek 2017. In section happenings. First and apocalyptic performance will blow you to the very real and always important world: bounded forces of relationships in anypresent times in chaos in madness of radiancy, which perforates us constantly... Because what is happening, is happening inside us...
PXS x Body Design Studio FaVU, Brno
Natálie Pešková, Monina, Katarína Krahulcová a Jakub Ra
sound: Ida Elastic

Tension X

postapocalyptic feministic mythical performance dediacted to the new year, new openings and new politics in bond with Darina Alster

 
Red Haul SIckness
 
exhaustive bodily performance at the opening and baptized of new postcontemporary space at Zizkov, Prague called korpus. Carnal and fleshy performance dimmed in red light and flashy patters in collaboration with Jakub Ra, Monina and others. 
korpus / Prague


You don't have a life, You are a life

experimental subversive dance fashion performance including simple static instalation (exhibition) of selective nonconventional progressive emerging CZ/SK fashion labels manifesting undisciplinary vogue style in collaboration with performers MONINA, Dmitrii, Sandy and Jakub Ra Svoboda.
Pop-Up Gallery Czech Fashion Council, Designbanka, Praha


Tension

performative cooperation with Darina Alster on her exhibition Tension
taggingset of current images and claims of zeitgeist demonstrating actual state of visual and literate communication

Sex Visions

experimental frenetic taggingset projecting current state of language, body, words and all mixed within technoid set
Queer Noises Prague, klub FAMU, Prague

BOT BAY

experimental performative lecture on robotical computing disabled postcyber AI VR bodies nowadays, Body Design Studio, FaVU, Brno, CZ

We Are No Longer In The Age Of Post

fashion performance reflecting attitude to the fashion communication at the start of 2016  in cooperation and colaboration of whole range of unique young talents from fashion design and communication fields 
Czech Fashion Council  Gallery, Designbanka, Prague

Post-perspective human body in postapocalyptic era

performative-conceptual experiment
performance and analysis of human body exposure,fashion and visual presentation within current discurse of transvisual culture

FNAF, Perla, Vrané nad Vltavou, CZ


 Skills and Interests:

Unconventional but also socially-responsible communication projects monitoring, Painting, Poetry, Writing, Spirituality, Gender issues and feminism, Indie music and film scene, music lyrics, Fashion photography, choreography, performances, conceptual art and curating